Prior to forming SFP, Sonia spent three years as the producer for the Ambassador Theatre Group. Before joining ATG she was the producer and co-founder of Out of Joint, now one of Britain's leading theatre companies. From 1989 to 1993 she was a producer at the National Theatre, specialising in touring productions and theatre for young people.
Diane established and ran the National Theatre's Contracts Department from 1987 to 2001. In 2001 she joined the Ambassador Theatre Group as Business Affairs Manager and in 2005 joined SFP full-time as General Manager.
Before joining SFP, Pam was, for twelve years, the Production Co-ordinator at the Really Useful Group. During her time at RUG she supervised over twenty major Really Useful productions not only in London but across Europe and in America.
Prior to joining SFP, Ros has been General Manager at The Almeida Theatre, The Old Vic and most recently Associate Producer at the National Theatre.
Lucie cut her teeth at the Royal Court Theatre and Cheek by Jowl before joining SFP in 2006.
Fiona graduated from the University of Kent, Canterbury with a Masters in Producing, Promoting and Managing Theatre. From 2007, Fiona worked as Administrative Coordinator at Complicite before joining Sonia Friedman Productions in November 2010.
Ben worked at SFP for four years from 2010 and after a short stint at the Donmar Warehouse re-joined SFP in 2015. He studied English and Theatre at the University of Warwick, where, amongst producing numerous productions, he produced Europe’s largest student arts festival.
Associate Producer (Maternity Cover)
Prior to joining SFP, Thomas began his career in Canada before moving to London to work at Disney Theatrical Group.
Originally an intern, Charlie re-joined SFP in 2015 after working in the subsidised sector at Hampstead Theatre.
David started his theatre career at the Royal Court Theatre in 2009 before moving to SFP in 2011.
Becky joined SFP in 2016. Prior to this she was Assistant Producer at Found111 and Production Assistant at DV8 Physical Theatre.
Imogen spent a year as the Office Assistant at SFP, before becoming a Production Assistant in 2015.
Jordan graduated from The Royal Central School of Speech and Drama in 2012. He worked at The Roundhouse and The National Centre for Circus Arts before producing his own work. He joined SFP in 2015.
Beth joined SFP in 2013 as part of her Professional Training Year at the University of Surrey. After going on to work for Sonia’s associate Colin Callendar in New York, and graduating from Surrey, she returned to work for SFP in 2015 as Production Assistant.
Associate General Manager
Lil joined SFP as Assistant General Manager in 2012 and was seconded to ATG’s head offices as PA to Rosemary Squire for a short period in 2014. Prior to SFP, Lil worked as a freelance manager/producer and took part in Stage One’s apprenticeship scheme.
Assistant General Manager
Max joined SFP from Ambassador Theatre Group’s Production Accounts department where he worked on the financial side of productions, ranging from regional and international touring musicals to West End plays. Alongside this, Max worked as a freelance Producer with shows at the Finborough Theatre, the Arcola Theatre and the Whitstable Playhouse.
General Management Assistant
Fiona joined SFP in November 2016, having previously worked at Greene Light Stage (formally Old Vic Productions) and Mark Rubinstein Ltd as part of the Stage One Apprenticeship Scheme.
Sophie joined SFP in November 2016 having previously worked at ATG in the programming department and as theatre administrator for the Playhouse Theatre. Sophie started as an ATG intern before which studying English Literature and Drama and Theatre Arts at the University of Birmingham.
Jack Bradley joined SFP in 2007. He was Literary Manager at the National Theatre from 1994-2006 advising on the repertoire for Richard Eyre, Trevor Nunn and Nicholas Hytner. From 1989-1994 he worked in new play development at the Soho Theatre.
Head of Marketing
Charlotte joined SFP in 2014 having previously worked in West End theatre marketing for Adam Kenwright Associates and Ambassador Theatre Group. Prior to that Charlotte was Press and Marketing Officer at Richmond Theatre.
Head of Sales and Revenue
Mark has 10 years of ticketing experience working in Box Offices across the West End and joined SFP in October 2015.
Meg joined SFP in 2016, having previously spent 6 ½ years at Adam Kenwright Associates.
Sales and Marketing Manager
Anna joined SFP following a position as Account Manager at Adam Kenwright Associates, and was previously a freelance Marketing and Sales consultant and Marketing Manager for Festival City Theatre Trust in Edinburgh.
Senior Marketing Coordinator
Kate joined SFP in June 2015, having previously worked at Stage Entertainment UK.
Sales and Marketing Assistant
Scott joined SFP in May 2017 after studying MA Arts Management at Royal Welsh College of Music and Drama.
Executive Assistant to Sonia Friedman
Freya studied English at Oxford and joined SFP in 2016, after making the leap from digital publishing to theatre.
House Seats Assistant
Tobias joined in November 2016 after working for two years at Delfont Mackintosh Theatres, working on various productions at their theatres.
Jack joined SFP in April 2017 having previously worked at ATG in the Property and Operations Department. Jack started as an ATG Intern and previously studied English Literature and Theatre Studies at Queen Mary, University of London.
Personal Assistant to Sonia Friedman
Sergio joined the SFP team in 2015.
Before joining the team at Sonia Friedman Productions Amy worked in a West End Theatre and variety of hospitality jobs.
Business Development Director- Productions
Gerry has been with the company for over 15 years, having previously worked at The Really Useful Group and Ernst & Young both in the UK and Internationally.
Productions Finance Controller
Melissa began her career in finance at the age of 18 and for the last 10 years has been at the Ambassador Theatre Group managing the production finance team who are responsible of all of SFP’s shows.
Assistant Production Accountant
Sarah started work in ATG’s finance department in 1999 as an office junior before moving onto Accounts Payable and then finally joining Production Accounts in 2007.
Trainee Assistant Production Accountant
Rebecca has been working in finance for 3 years, she joined the productions finance team in May 2015. She previously worked with military accounts in Surrey.
Trainee Assistant Production Accountant (Maternity Cover)
Rozzy graduated from Warwick University where she studied English and Theatre Studies. After working for ATG in regional venue accounts, Rozzy joined the production accounting team in January 2017.
Production Accounts Assistant
Naomi began working in finance a couple of years ago and has previously worked for an accountancy practice. She joined the ATG Productions Finance team in July 2015.
Chair Rosemary Squire